Ruben Salinas was born in Monterrey, Mexico. He was a child when his family immigrated to the United States. He grew up in Dallas, Texas and quickly fell in love with the Texan lifestyle. His family instilled in him strong family values that he has now passed on to his two sons. He began his career in retail management and became successful thanks to a simple rule that his family always followed: treat everyone you meet like a guest in your home. Years later, he had the opportunity to begin a new career in the powersports industry where he developed sales and customer service relationships and was promoted to finance manager. In his free time, Ruben enjoys cooking and grilling for family and friends.